Additionally, the Freethem NGO, which works against human trafficking and sexual exploitation, rang the alarm about the campaign on its Facebook page. We believe the advertisement clearly violates the law and is highly gender-discriminatory.
Thus, the concept of marriage is changing widely in many countries.It can be a form of courtship that consists of social activities done by the couple.The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction."You make an effort to look good and you deserve to be treated accordingly. They also realize that good-looking women ought to be taken shopping and on exotic travels," the website claimed.
The same website described sugar daddies as "wealthy men of position" whose busy life and years of marriage "took the spark and the magic out of their private life." At the same time, an apt disclaimer was placed for potential sugar babies.
Norwegian students have been spurred into so-called "sugar dating" to experience the benefit of luxury and free travel. The picture on the billboard featured a scantily-clad lady in sexy lingerie.
The website has landed in hot water for its controversial, to say the least, advertisement campaign encouraging female students to date rich men for "mutual benefits." The provocative ad has enraged the Norwegian public and drawn a lot of complaints, the Norwegian tabloid daily Verdens Gang reported. At first glance, it seems like a win-win situation between two consenting adults.
In the worst case, it might be even referred to the police as pimping.
While sugar dating as such has surely been around for centuries, with rich men patronizing younger women and lavishing their money on them in exchange for their company and possible sexual favors, the advent of the Internet has taken this phenomenon to a whole different level.
While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.