Source: IEGA method of data collection in which interviewers in a shopping mall stop or intercept a sample of those passing by to ask them if they would be willing to participate in a research study; those who agree are typically taken to an interviewing facility that has been set up in the mall where the interview is conducted.A leadership style wherein sales managers intervene only when their salespeople have failed to meet their performance standards (e.g., a sales quota).
The amount of markup that the retailer wishes to be maintained on a particular category of merchandise after allowing for markdowns or other reductions. Business services aimed at keeping the plant and equipment in good operating condition or repairing inoperable equipment.It is sometimes referred to as "closed-loop" MRP.1.(pricing definition) The amount of a reduction from the selling price. (retailing definition) A reduction in the original or previous retail price of a piece of merchandise.Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.If sales personnel are performing as expected, the sales manager will take no action.
An agent who generally operates on an extended contractual basis; often sells within an exclusive territory; handles noncompeting but related lines of goods; and possesses limited authority with regard to prices and terms of sale.
An extension of standard MRP (materials requirements planning) to include planning and feedback in the manufacturing system.
It also integrates the manufacturing plan into the financial business plan of the firm.
They are usually available from the original equipment manufacturer, but in many industries specialized organizations perform this function as well.
Examples are window cleaning and air conditioning system repairs.
A market development stage that refers to the effort needed to identify a latent market (i.e., organizations that share a similar need or want for something that does not yet exist) and to work to crystallize that need.