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Forty days of dating

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"Everyone thinks they can do better." But for Walsh (who, spoiler alert, got married to another guy), dating is difficult but not impossible.

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With one a hopeless romantic and one a commitment-phobe, 40 Days of Dating attracted over 10 million unique visitors, with the world waiting with baited-breath over what would happen between these two friends.The couple — spoiler alert — doesn't end up together, though both Walsh and Goodman say there are no hard feelings, and they remain close."We went from being friends to dating to being exes to business partners," Goodman said.What would happen if Harry met Sally in the age of Tinder and Snapchat?Manhattanites and graphic designers Timothy Goodman and Jessica Walsh decided to find out — and the platonic friends embarked on the tenuous mission of dating each other for 40 days."There were a lot of blurred lines, and much more drama than what happened." Said Walsh: "We make great friends, but there's something off romantically that never would have worked." If all of this sounds like the script to some earnest indie Hollywood flick, you're not wrong.

After their blog went viral, Goodman and Walsh were offered movie rights from Warner Brothers.

The success has garnered a movie deal and a beautifully executed book.

Walsh talked to us about the ideas, the designs and the aftermath of one of the most talked about projects in recent years.

The success of our project was in part due to the format and easy access and we wanted to translate that into book form.

We landed on a smaller more intimate format that still keep the colorful and punchy aesthetic of the blog but didn’t feel to precious.

After everything, the number one question we received from fans was: What happened after Day 40?