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Advertisers and service providers use direct text marketing to send messages to mobile users about promotions, payment due dates, and other notifications instead of using postal mail, email, or voicemail.

APC operated under the brand name of Sprint Spectrum and launched its service on November 15, 1995 in Washington, D. However, not all text-messaging systems use SMS; some notable alternate implementations of the concept include J-Phone's Sky Mail and NTT Docomo's Short Mail, both in Japan.Sprint Telecommunications Venture, a partnership of Sprint Corp. made the initial phone-call to launch the network, calling Mayor Kurt Schmoke in Baltimore.and three large cable-TV companies, owned 49 percent of APC. One factor in the slow take-up of SMS was that operators were slow to set up charging systems, especially for prepaid subscribers, and to eliminate billing fraud, which was possible by changing SMSC settings on individual handsets to use the SMSCs of other operators.Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablets, desktops/laptops, or other devices.Text messages may be sent over a cellular network, or may also be sent via an Internet connection.Texting is also used to communicate very brief messages, such as informing someone that you will be late or reminding a friend or colleague about a meeting.

As with e-mail, informality and brevity have become an accepted part of text messaging.

As of 2017, text messages are used by youth and adults for personal, family and social purposes and in business.

Governmental and non-governmental organizations use text messaging for communication between colleagues.

The term originally referred to messages sent using the Short Message Service (SMS).

It has grown beyond alphanumeric text to include multimedia messages (known as MMS) containing digital images, videos, and sound content, as well as ideograms known as emoji (happy faces ,sad faces ,and other icons).

The GSM in the US had to use a frequency allocated for private communication services (PCS) – what the ITU frequency régime had blocked for DECT – Digital Enhanced Cordless Telecommunications – 1000-feet range picocell, but survived.