Video dating profiles
Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.
And indeed, the Plenty of Fish data showed that more than one in three men say they would be psyched if their date asked them to grab a pumpkin spice latte. Thoughtful ( 28%) This research all comes at a time when more men and women are looking for love online.“You get a sense of their personality by how they interact with others, how they appear; not just a snapshot.Video is really rich for being able to enable that kind of authentic connection.”Charm’s approach is a completely different take on the standard online dating experience.Physically fit ( 96% more interaction than daters who did not use this word) 2. Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.
In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.
“The trick is delighting users and finding ways to make them want to tell their friends.”Charm, which launched last week is available in the i Tunes Store and will be available for Android devices in the near future.
Potential love interests are 8% more likely to reach out to a woman who has the words “pumpkin spice” somewhere on her dating profile, than they were to those who didn’t mention the fall drink.
“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.
Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.