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Apps that are not preinstalled are usually available through distribution platforms called app stores.They began appearing in 2008 and are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and Black Berry App World.
Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile application.It has become very popular, and in 2010 was listed as "Word of the Year" by the American Dialect Society.Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps.Developing apps for mobile devices requires considering the constraints and features of these devices.Mobile devices run on battery and have less powerful processors than personal computers and also have more features such as location detection and cameras.Mobile applications often stand in contrast to desktop applications that run on desktop computers, and with web applications which run in mobile web browsers rather than directly on the mobile device.
The term "app" is a shortening of the term "software application".
Mobile apps are first tested within the development environment using emulators and later subjected to field testing.
Emulators provide an inexpensive way to test applications on mobile phones to which developers may not have physical access.
Mobile application management (MAM) describes software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings.
The strategy is meant to off-set the security risk of a Bring Your Own Device (BYOD) work strategy.
By Q2 2015, the Google Play and Apple stores alone generated $5 billion.