How to start a online dating site
However, validation procedures are not in themselves sufficient.A rigorous vetting and checking system can help a site identify and block scammers both when they try to register and at any time afterwards.
As mentioned above, no system and no website are ever foolproof.Sites should reply to a complaint as soon as possible and no later than the next business day.The site must then have a policy of actively investigating the fake profile or other offending behaviour and warning any other users in contact with that profile to control the damage.In 2015, for example, over 2600 Australians reported being the victims of online dating scams at a cost of nearly $23 million.It is, therefore, essential that you observe best industry practices at the outset.In 1967, the Beatles famously sang that all you need is love.
Today, we’re still searching for and finding love, although the ways in which we go about doing this have changed a little.
All responsible online dating sites should validate users to ensure legitimate use of the service, and prevent against scammers easily setting up fake profiles.
Validation procedures includes collecting information from users that allow sites to authenticate an individual’s identity when they register.
Implementing key policies and procedures will instil your users with confidence when they sign on, and protect your brand.
Similarly, adhering to your legal obligations protects you against complaints, and disciplinary action brought by the Australian Competition and Consumer Commission (ACCC).
In that context, if a user has had a bad experience on your site, they must be able to lodge a complaint.